Monday, September 28, 2009

Drink Water, Earn Money

There is a shocker about water - in times of scarcity, the rich will buy and guard it, the poor will steal it and the middle class will fight and / or die for it !

India’s huge and growing population is putting a severe strain on all of the country’s natural resources. Most water sources are contaminated by sewage and agricultural runoff. India has made progress in the supply of safe water to its people, but gross disparity in coverage exists across the country. Although access to drinking water has improved, the World Bank estimates that 21% of communicable diseases in India are related to unsafe water. In India, diarrhea alone causes more than 1,600 deaths daily—the same as if eight 200-person jumbo-jets crashed to the ground each day. Hygiene practices also continue to be a problem in India
http://water.org/projects/india/

If this crisis gets out of hand, our lifestyles will suffer changes that we are not ready to make yet.
In this scenario of gloom and doom is there a ray of light somewhere ? Yes ! water purification companies that are suddenly likely to witness the next big boom. Companies like ion-exchange-(india),mount-everest-mineral-water, Parle (Bisleri), Pepsi and Coca Cola India will reap bonanzas that will stun investors. If the corporate governance in these companies is high and reporting of profits is fair, these will be the next big investment opportunities. There will be many downstream opportunities in the coming years, ancillary units that supply chemicals to purifying companies, make their plants and supply spares etc.

Water crisis looming in future: How to profit from it.. Think abt it...

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